Luxury Niche Not Hit So Bad by Downturn
April 11, 2008
The housing economy may be on the skids in many markets, but don’t shed any tears for wealthy home owners. They aren’t feeling the pain nearly as much as sellers of mid-price homes.
A recent examples illustrate that point:
- This week, an agreement of sale was signed on the oceanfront Palm Beach, Fla., estate of billionaire founder and chairman of Jones Apparel Group (JNY), Sidney Kimmel. If the deal closes, the $81.5 million sale – 24 days after the home was put on the market – will be the highest price ever paid in Palm Beach. Not bad for a declining market.
In luxury markets, “Demand is remaining strong, and even if [prices] are going down they’re not going down as much as the overall market,” says Laurie Moore-Moore, founder of the Institute for Luxury Home Marketing.
Source: BusinessWeek.com, Prashant Gopal (04/11/2008)
Curb Appeal Sells Homes - Realtor Survey March 2008
March 30, 2008
The April 2008 issue of Realtor magazine, a magazine for Realtors nationwide, states that curb appeal can be a major factor in a buyers decision making process.
It says that 82% of all real estate agents polled state that buyers will not look inside a property if the curb appeal is unattractive.
The article goes on to report that 90% of real estate agents say that a sale depends upon the buyers first impressions of a property, and that the presentation of the exterior of the property is as important as the interior.
Sellers and Real Estate Professionals, stage your home to sell and make that best first impression.
-Akanke
-o-o-o-The full article-o-o- Daily Real Estate News | March 27, 2008-o-o–o
Curb Appeal Sells Homes, Survey Says
A survey of almost 500 real estate agents commissioned by JELD-WEN Windows & Doors indicates the increasing importance of curb appeal in selling a home.
According to the Real Estate Agent Community Trends survey, 82 percent of practitioners polled said buyers unimpressed with a home’s exterior will not want to look inside. The results also found that 90 percent of respondents said a sale depends on first impressions of the front entry, while 91 percent said the home’s exterior is just as important as what is inside.
Additionally, 75 percent of those surveyed said natural light is important; while the appearance of windows and doors and the presence of energy-efficient products were mentioned by 71 percent and 63 percent, respectively.
Universal design features are gaining in popularity as well, according to 65 percent of agents.
Source: BuildingOnline (03/18/08)
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Sellers and Real Estate Professionals, Get the proven selling advantage. Learn how to correctly stage your property for sale. Contact us today for a staging consultation. and let us tell you what buyers will think of your home.
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South Florida’s Premier Home Staging Professional Services Company.
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Home Staging - Fad or disruptive technology?
March 14, 2008
As a little background, a disruptive technology is something that ‘disrupts’ the status quo of the time, changes the current thinking, and eventually changes the market place for ever.
One of the best examples is the Ice Box / Refrigerator example.
To keep food refrigerated long ago, people put food in ice. Those that provided ice developed better saws, and faster modes of transporting it to expand their market.
Fast forward a few years. Then, the ice box was invented,and this put the ice cutters out of business, as each home had their own ice box with ice delivered to them as needed by the local block-o-ice company.
Fast forward a few more years. The inventors of the refrigerator approached the major block-o-ice companies, and tried to get them to distribute their new electric refrigerators in exchange for a large portion of the revenue.
The block-o-ice companies saw this as a threat to their business model - it was too disruptive, and they passed on the idea - ALL OF THEM.
The refrigerator inventor persevered, found a manufacturer, and the rest is history.
Where are the block-o-ice companies today? They are gone out of business, and selling refrigerators for some one else if they are lucky.
They saw a new technology as disruptive, and rather than taking the time to understand it, and perhaps leverage it, they missed the opportunity to become great.
Real estate agents and sellers, Home Staging is another disruptive technology and is changing the real estate landscape, one home sale at a time.
Don’t let the opportunity pass you by.
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