Our Upcomming Home Staging Education Event for Broward Real Estate Agents
March 14, 2008
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Home Staging - What is in it for you? RAGFL East Auditorium Wednesday, March 19th 9:30 a.m. - 11:00 a.m. and RAGFL West Auditorium Wednesday, March 19th 2:00 p.m. - 3:30 p.m. |
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How often have you heard your seller say “My home is fine the way it is”? Do you know better? Does it have the lived-in look? Are there improvements that need to be done?In this buyer’s market, the ability to make your listing stand out from the competition is the difference between SOLD or EXPIRED. Home staging is the process of preparing a home for sale regardless of price or location. ASP Akanke Cadden, OpenDoorStaging.com, will teach you how to best communicate the need for home staging to your sellers and what home staging can do for your business.Wednesday, March 19th RAGFL East Auditorium 1765 NE 26th Street, Fort Lauderdale Map 9:30 a.m. - 11:00 a.m. Members FREE; Non-Members $50 Register Online - RAGFL East Auditorium Wednesday, March 19th RAGFL West Auditorium 5850 Hiatus Road, Tamarac Map 2:00 p.m. - 3:30 p.m. Members FREE; Non-Members $50 Register Online - RAGFL West Auditorium You will also learn how:
Non-members, please contact Stephanie for further course information and other benefits at 954-567-5031.
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Home Staging Pooey - “It’s ALL about Price”
March 14, 2008
Time and time again, we hear real estate agents state state the long familiar refrain -”it’s all about price” when referring to the key to selling a listing.
The real estate agents that make this broad statement are sucessfull and experienced long time agents, that are surprisingly often hearing about staging for the first time from us, and decided from the onset of the conversation to unwisely and categorically close their minds to the possibility that staging is necessary, or a requirement in todays real estate market.
They say “It’s all about price. Reduce it enough and it will sell eventually. It’s all about price. I’ve been doing this long enough.” is typically the followup sentence in these separate conversations. It begins to sound scripted after the first few such encounters.
As home stagers, we think different, and gently ask, “When all the homes are priced the same, how does price help?”
It is then that a small percentage of those real estate agents have the A-HA moment,and respond uniformly with “Ahhhh, now I get it, that’s when home staging makes my listing look better and stand out from the others, and gets me more buyer visits, increasing the chances of my listing selling faster”. It is a pleasant EUREKA moment for both of us.
Indeed, price is traditionally one of the most important factors in selling a property, but in todays market, with many equally priced properties on the market, the professionally staged property will always sell faster.
Buyers always want to buy the model home, and todays buyer is buying based on value (price and presentation), rather than on price alone. Value is a direct result of the property presentation, and home staging makes the best presentation.
Real estate agents, the real estate market has changed and change can be difficult to embrace, but home staging is being embraced by your peers.
Don’t get left behind, embrace the proven home staging selling advantage, and adapt your business. Don’t go the way of the dinosaur - extinct.
Thousands of real estate agents and home sellers are successfully leveraging home staging to sell their listings and homes before the equally priced competition. Are you one of them?
Over 80% of home buyers search on-line and then shortlist those they want to visit by looking at the online photographs. Staged homes look better on-line and in person, getting them to visit your home before the other equally priced homes in your area. This is the first step in the sale process - turn the curve and embrace staging and sell your listing/home.
Home Stagers, are you hearing this “all about price” argument also? How are you communicating the need for staging?
Real estate agents, still convinced that is it “all about price”? Tell us why.
Please comment below.
Home Staging - Fad or disruptive technology?
March 14, 2008
As a little background, a disruptive technology is something that ‘disrupts’ the status quo of the time, changes the current thinking, and eventually changes the market place for ever.
One of the best examples is the Ice Box / Refrigerator example.
To keep food refrigerated long ago, people put food in ice. Those that provided ice developed better saws, and faster modes of transporting it to expand their market.
Fast forward a few years. Then, the ice box was invented,and this put the ice cutters out of business, as each home had their own ice box with ice delivered to them as needed by the local block-o-ice company.
Fast forward a few more years. The inventors of the refrigerator approached the major block-o-ice companies, and tried to get them to distribute their new electric refrigerators in exchange for a large portion of the revenue.
The block-o-ice companies saw this as a threat to their business model - it was too disruptive, and they passed on the idea - ALL OF THEM.
The refrigerator inventor persevered, found a manufacturer, and the rest is history.
Where are the block-o-ice companies today? They are gone out of business, and selling refrigerators for some one else if they are lucky.
They saw a new technology as disruptive, and rather than taking the time to understand it, and perhaps leverage it, they missed the opportunity to become great.
Real estate agents and sellers, Home Staging is another disruptive technology and is changing the real estate landscape, one home sale at a time.
Don’t let the opportunity pass you by.
Please comment below.
Some Of Our past Stagings.
Lived in/Occupied Property
Town Home Staging
Beach Front Condo
Single Family Villa
