South Florida Home stager Akanke Cadden featured on MSNBC - Open Door Staging

February 25, 2008

WEST PALM BEACH, Fla. - Until a few years ago, real estate was the hottest ticket under the Florida sun.

Now the only thing that is heating up is the pressure to sell, sell, sell.

Akanke Cadden and her team from Open Door Staging hope to help Clare Goyett finally sell her home. The Florida plantation style home has four bedrooms and three bathrooms. Instead of spending money on new furniture, Cadden had a better idea by sprucing up the rooms while using what is already in the house.

Renovations, such as touches of color, eliminating clutter, improving lighting and freshening up the house were also made to attract a buyer.

Cadden explained that a buyer is going to be more attracted to a home that is spacious, bright, and clean.

South Florida’s Premier Home Staging Professional Services Company.

http://www.opendoorstaging.com/

Have us present at your brokerage or organization.

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How do you keep current with your local real estate market conditions?

February 25, 2008

As a professional home stager, staying current with the estate market is a requirement for success.

Market knowledge, combined with the correct definition of the buyer profile (this will be in another post),and the ability to professionally stage a property, ensure home staging success.

Market knowledge is one of the suite of value add’s Open Door Staging brings to the table when discussing the best approach to staging property for sale with my clients.

Real estate market conditions as reported in the media are often based on historic data(90+ days ago), this service from Altos research provides real time information. Information that gives my sellers the edge in making fact based decisions.

Below are the real time real estate market condition reports for the greater Fort Lauderdale area, which covers most of Broward county, south Florida.

		Real Estate Price Trends The median single family home price as of February 10 2008 for FORT LAUDERDALE is $383,786Explain thisFORT LAUDERDALE condo reports and zip-code level detail available for all subscribers. Subscribe today!

		Housing Market Conditions With a Market Action Index as of February 10 2008 at 12.65, FORT LAUDERDALE is currently a buyer’s market.Explain this

		Home Sales and Demand Trends The average property in FORT LAUDERDALE as of February 10 2008 has been on the market for about 155 days.Explain this

		Price Per Square Foot The median price per square foot for homes in FORT LAUDERDALE as of February 10 2008 is about $205Explain this

		Homes for Sale There are about 7,107 properties on the market in FORT LAUDERDALE as of February 10 2008.Explain this

Copyright © 2008 Altos Research LLC. All Rights Reserved.

Visit their site for your local market conditions. http://www.altosresearch.com/research/FL/FORT+LAUDERDALE

Do you have any other sites that you use to stay current with your local real estate market conditions, please share below.

South Florida’s Premier Home Staging Professional Services Company.

http://www.opendoorstaging.com/

Have us present at your brokerage or organization.

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Home Staging - The need to appeal to foreign buyers

February 25, 2008

Home staging is the art of transforming a home into a product for sale.

When staging a property for sale, we need to ensure that we are staging to appeal to the correct buyer profile, rather than with what is in the warehouse.

This point is further driven home by the article below that states that more and more foreign buyers account for sales.

We, as home stagers, may need to include aspects of interior design trends and styles expected by those foreign buyers when staging a property for sale, especially in todays market.

When staging a property for sale, definition of the most-probable buyer profile ensures that we can stage the property to meet and beat the most probable home buyers expectations - we give the property the ‘WOW’ factor.

Knowing where the most probable buyer may come from, is part of that buyer profile definition, and enables us to ensure that we stage with furnishings and accessories that they will consider desirable and current.

In south Florida, we, Open Door Staging, are fortunate to have a large network of vendors that can provide us with foreign furnishings and accessories that we do not have in the warehouse.

How do you cater to the different expectations of global buyers?

What adjustments do you make when defining the staging treatment?

- Akanke

—o—o— the article —0—0—0—

Daily Real Estate News | February 20, 2008Foreign Buyers Look to U.S. Housing

Foreign buyers are snapping up property in Florida.

The strength of the Canadian dollar, the euro, and other foreign currencies, on top of a slowdown in the U.S. real estate market, is making the United States an enticing place for foreigners to buy property.

In South Florida, real estate practitioners say that buyers are especially coming from continental Europe, Scandinavia, and Canada.Miami Beach’s famous South Beach district is luring Italians, French, and German buyers, while many Russian buyers are flocking to Sunny Isles Beach to the north. And Venezuelan buyers are looking for housing deals in Doral, to the west.

Brigitte Benichay, who is president of Rich Homes in Miami, says her European customers don’t need mortgages. “Eighty percent of the ones I meet want to pay all cash. Business is very strong,” she says.