NAEBA says “do not get tricked by home staging”
September 25, 2007
As reported in a featured article in Realtor magazine, the National Association of Exclusive Buyer Agents (NAEBA) released a report last month advising that home buyers be on the lookout for home staging when looking at properties.
With the advent of TV shows like “Designed To Sell,” “Buy Me” and “Flip This House”, home staging is becoming an expected part of a property selling strategy.
To address this development and in an effort to protect their clients (buyers), NAEBA released the August 2007 report “How to not get tricked by staging - and potentially save $5,645 when you buy your home.”
The report outlines some of the common staging practices and how they might influence a buyer to purchase the wrong home, or a home that might be hiding serious defects. The report includes examples of staging and cautionary tales from real estate agents working directly with buyers.
“The whole intent of staging is to get the buyer emotionally involved with the home. Our member agents want home buyers to see things logically, to “see past” the staging,” said Jon Boyd President of the National Association of Exclusive Buyer Agents.
“When we surveyed our brokers and agents, 82% of the respondents stated that buyers were likely to get distracted from important issues when viewing a staged home.
The report mistakenly touted staging being used to cover up defective areas of the home, professional home stagers know the boundaries between deceit and staging a home to look better than the competition.
This report validates the effect that having your property professionally staged can have on potential buyers. When the organization that claims to represent buyers only starts to pay attention, you know it is working for those savvy real estate agents and sellers that know that home staging can have a great impact on home buyers.
Those are the properties that are selling first in every market. In the land of equally priced properties, the staged home will sell first, leaving the other homes to play the price reduction game.
The way you live in your home, and the way you market and sell your house, are two very different things.
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Some Of Our past Stagings.
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Town Home Staging
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Single Family Villa
3 Comments on NAEBA says “do not get tricked by home staging”
Some people sure know how to mess up what they don’t even bother to understand. Unfortunately there will always be those who don’t trust, who are afraid to invest a little because they don’t understand the return.
Great article!
09/25/2007 10:38 AM by Deborah Pearce
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Wow, what a corrosive attitude that “warning” displays.
I have never heard a stager even remotely suggest using staging to deceive or conceal.
And I can’t for the life of me see how “seeing through staging” will save a buyer over $5000. What’s the argument going to sound like in negotiations? “Well, yeah, the house looks good and the family room looks cozy with the chair by the fireplace, and yes, the dining table does LOOK like you could serve a dinner in the room… But I know that’s all LIES, LIES, LIES! The house is really uncomfortable, cold, hostile, and falling apart! I’ll only take it for $5246 less!”
09/25/2007 10:39 AM by David Stewart
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Staging displays a home t its fullest - to show its potential thats all - its not to trick someone to buying
09/25/2007 10:41 AM by Ray Bhatia